Tips by The Delta Company

8 Essential Features Your Business Website Must Have.

www.thedelta.company

www.thedelta.company

Introduction

Your brand’s website is your most important online asset. It’s the first place most people will go to learn about your company, and it’s where you’ll drive the majority of your online sales and leads. That’s why it’s so important to make sure your website is designed and built with your customers in mind. Here are 8 essential features your brand’s website should have:

www.thedelta.company

Mobile Friendly and Responsive

With the increasing usage of mobile devices to access the internet, it’s critical that your brand’s website is built with mobile consumers in mind. Your website should be responsive, which means that it should adapt to the size of the device being used to see it, whether it’s a laptop, tablet, or smartphone.

1

www.thedelta.company

Search Engine Optimized (SEO)

Ensure your brand's website shines by prioritizing Search Engine Optimization. (SEO). SEO boosts your business's visibility online, drawing valuable visitors, and driving conversions, while showcasing your site's modern SEO practices fosters trust in your business.

2

www.thedelta.company

Well Designed and Easy to Use Interface (UI/UX)

Create an intuitive, user-friendly brand website with a clean layout, well-organized menus, and simple navigation. Enhance user experience by swiftly delivering sought-after information, reducing bounce rates, and extending visitor time on site. This design encourages action and seamless exploration.

3

www.thedelta.company

Clear Call to Actions (CTAs)

Drive your business objectives with impactful Calls-to-Action (CTAs). These prompt users to subscribe, download trials, or buy products. Consistent and clear CTAs enhance conversions, user understanding, and experience. A strategic CTA approach also bolsters marketing by delivering a unified message to all visitors, regardless of landing page.

4

www.thedelta.company

Quality and Relevant Content

Create a captivating website with top-notch content like images, blogs, videos, and infographics to engage and educate visitors. High-quality content prolongs website visits, increasing engagement and conversions. It enhances SEO, gaining favor from Google, and establishes your brand as a niche authority.

5

www.thedelta.company

Communication Channels (Forms and Chatbot)

A crucial aspect of your website is enabling easy user contact, whether through chatbots, forms, email, or phone. This builds trust in your brand,, enhances customer service, and fosters a positive experience, that generally leads to prospects or conversions .

6

www.thedelta.company

Security

The significance of website security cannot be overstated. SSL certificates, firewalls, and malware scanners can all assist to secure your website from harmful assaults and data breaches. A secure website helps to develop trust with visitors and demonstrates that you value their personal data and information.

7

www.thedelta.company

Maintenance and Support

Finally, your brand’s website should provide some kind of support and maintenance service in place. This can help to ensure that the website is functioning properly and that any potential concerns are addressed as soon as possible. Outsourcing this service saves you time, allowing you to focus on other aspects of business

8